Ford of Europe

LINE has supplied Ford since 2005. We worked initially on the learning strategy for 15,000 sales staff and subsequently managed the launch of the Ford Learning Centre into 21 European markets. The content we then produced – Ford Foundation - won an e-learning Age award in 2009. As a result of the Learning Centre, Ford has seen measurable and significant increases in sales.
Ford Motor Company, a global automotive industry leader manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda.