Author Archive


LINE London lift trophy after narrow victory

Posted by Edward Lines - December 19, 2011


Celebrations sparked out all over the Capital last night as LINE London emerged 11-9 winners over Sheffield in the inter-office football match at the Westway Sports Centre.

Played shortly before LINE’s Christmas party, it was the most hotly anticipated festive battle between rivals since the Christmas game in the trenches in 1914. Playing in honour of his military ancestors was Major Roy Evans. He might have shocked his forebears, however, when he controversially switched sides from Sheffield to London to even the numbers. The home team would have struggled without him as Nigerian international, Niyi Ademosu, was still getting changed at kick-off.
Read more…


Have you ever used YouTube to learn something?

Posted by Edward Lines - July 19, 2011

You’re at work, you’re compiling a spreadsheet in Excel and you get stuck when you need the programme to automatically calculate the VAT on the department’s monthly expenditure. You’re devising a new marketing campaign and plan to use a QR code as a measurable way of directing traffic from your printed ads to a purchase page on your website but you’re not sure how. At home, in no particular order, you need to repair a water-damaged door frame, tie a bow-tie, fix a lawn-mower, learn a tricky guitar riff and make a Thai curry. With knowledge gaps as diverse as this, what do you do?
Read more…


Social media learning: not IF but HOW

Posted by Edward Lines - May 27, 2011

British Airways fully embraced Campaign for Learning’s Learning at Work Day this year by staging an event for its staff. During their lunch break, employees were encouraged to attend interactive seminars, learn new skills such as juggling or plate spinning and had the chance to see what various learning suppliers had to offer on ‘The Street’. As a long term supplier to British Airways, LINE was on hand to see if BA employees felt social media could have a positive impact on their learning at work. Ed Lines was at the Waterside HQ to find out.
Read more…


The LINETube awards

Posted by Edward Lines - March 16, 2011

Ed Lines attended the awards ceremony of LINE’s internal video and photo competition. With such an array of creative talent the judges had some difficult decisions to make.

People say that the Academy Awards are the final chapter in the entertainment awards season. But they’d be wrong.

For all the glamour and red carpets of Hollywood, the one gong missing from the mantelpieces of Messrs Firth and Portman, the one that they can’t get their mitts on no matter how well they portray a stuttering monarch or a dark-sided ballerina is a LINETube Award. Well technically they could actually, but to do so they’d have drop acting and become learning designers, or project managers, or graphic designers, or developers, or something, at the creative hub that is LINE Communications.
Read more…


Innovative strategies for effective induction

Posted by Edward Lines - February 10, 2011

Edward LinesEd Lines attended a recent LINE Lunch Forum to find out what makes an engaging strategy for successful onboarding.

First impressions

Your first day, starting life in a new organisation, is a daunting prospect. Induction policies are as diverse and varied as the companies that deliver them, if they deliver them at all. An effective induction policy means that new members of staff understand the organisation’s values, they understand their job role and they build up a rapport with members of their team. They take pride in their work, in the business and in themselves – an altogether less frustrating, happier experience. And crucially, happy employees are productive employees. Essentially a new employee is going to assimilate into the culture quicker and thus become more productive quicker.

On the other hand, a poor induction process is in place – or lack of one. A new member of staff is at risk of not understanding the business and their role within it; they could feel overwhelmed by unfamiliar tasks and they might not form bonds with other members of staff very quickly. The lack of understanding could lead to frustration, boredom and confusion; the new employee will lose confidence, creativity and enthusiasm and, above all, you can bet that those symptoms will be more than apparent to potential and existing clients. In comparison to effective induction, productivity will be far lower.
Read more…


Learning Technologies 2011

Posted by Edward Lines - February 10, 2011

LINE went to Learning Technologies 2011 in London’s Olympia. Andrew Joly and Steve Ash informed packed audiences about new dimensions in learning and the possibilities of multi-platform delivery.

Keith Downes found he was rushed off his feet all day answering questions about LINE’s mobile capabilities.

We also found Towards Maturity’s Laura Overton who told us what she’d discovered at this year’s show. Speaking of discoveries, Towards Maturity launched a treasure map that conference delegates could follow to find various ‘treasures’, some of which LINE provided (in the form of a mobile learning whitepaper). To get your copy click here

And of course, happy LINE faces were there with a brand new stand – the structure of which would have impressed Sir Norman Foster!


A Guide to Authentic e-Learning by Herrington, Reeves & Oliver

Posted by Edward Lines - September 2, 2010

Herrington_Reeves_Oliver_A_Guide_to_Authentic_e-learningA review by Ed Lines

For a book dedicated to the promotion of audience engagement and highly immersive scenarios, it is strange that A Guide to Authentic e-Learning is about as exciting as a party political broadcast. And like a lot of politicians, this book makes bold promises based on an insignificant amount of evidence.

The Guide is certainly not thin on examples. In fact, far from it; every page is stuffed full of references old and new. Scholarly theories, backed up by other scholarly theories. But the whole way through the book, the real results and success stories that I most craved to see were sadly lacking.
Read more…


Spain reign (and so does charity!) as LINE’s World Cup Sweepstake comes to a close

Posted by Edward Lines - July 15, 2010

Kamelia Fattahi, Paul Nebel, Niyi Ademosu

Spain’s hard fought victory over the Netherlands on Sunday signified not only the end of the World Cup, but also LINE’s World Cup Sweepstake. Paul Nebel claimed the top prize of £108.50 and generously pledged half of his winnings to charity. Kamelia Fattahi and Niyi Ademosu claimed second and third prizes respectively after their Dutch and German teams came within touching distance of the greatest prize in sport. Read more…


10 top learning Apps

Posted by Edward Lines - May 20, 2010

Ed LinesEd Lines assesses the potential for learning with Apps on mobile devices and gives 10 examples that are changing the way we learn.

The App Factor

“There’s an App for that” is such a loathsomely catchy slogan from Apple, and it is quickly becoming an everyday quip for people in response to a friend’s wish for something that might help them perform a menial household task – as I discovered recently, during a slothful moment:

Me: I wish there was something that could iron my shirt for me.
Flatmate: There’s an App for that!

As annoying as this was, it made me realise is how prevalent the App factor has become. I read recently that the iPhone App Store will soon hold more items than an individual store at world’s largest retailer, Wal-mart, which carries approximately 100,000 items [Flurry]. In fact, the App ‘industry’ is expected to generate £3.8bn from downloads in 2010 [Gartner].
Read more…