Author Archive


LINE Germany

Posted by Steve Ash - September 22, 2011

As one of Europe’s leading providers of learning and communications solutions, we’re proud to announce the commencement of our operations in Germany with effect from 1st October 2011. Our presence in Germany will be led by two well known and experienced learning professionals.

Klaus Löper and Robert Hohmann will open up opportunities for clients to benefit from the unique range of LINE services directly in Germany. Their particular focus will be on the German corporate market. Löper and Hohmann join LINE with over two decades of industry experience having worked together previously for many years.
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E-Learning and LINE – Six years of change

Posted by Steve Ash - August 23, 2011

Sales and Marketing Director, Steve Ash, has been at LINE for over six years during which time he’s seen a fair amount of change in the industry.
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LINE: Out in Africa

Posted by Steve Ash - June 17, 2011

Steve Ash, Sales and Marketing Director at LINE travelled to Tanzania to attend e-Learning Africa.

LINE has attended the annual Online Educa event in Berlin for many years sending both visitors and conference speakers to what is billed as the ‘largest global e-learning conference for the corporate, education and public service sectors’. This year, for the first time, we attended the sister event, e-Learning Africa. 2011 will see the 17th Online Educa event in Berlin, whereas e-Learning Africa is comparatively new, this year being only the 6th year that the event has been held.
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iVentiv Learning Technologies Executive Knowledge Exchange, Dusseldorf

Posted by Steve Ash - April 19, 2011


Steve Ash, Sales and Marketing Director and Ade Derbyshire-Moore, General Manager Zurich, review the latest iVentiv event which took place in Dusseldorf.

The waterfront location of the Hyatt Regency hotel in Dusseldorf was spectacular. However, not as impressive as the assembly of senior Learning and Development executives attending the 3rd Annual iVentiv Learning Technologies Executive Knowledge Exchange.

LINE has sponsored these international events every year since 2009 and they never fail to attract a highly informed and energetic crowd of senior, global L&D professionals for two days of informed debate, exchange and networking.
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Top down, bottom up or middle out?

Posted by Steve Ash - August 5, 2010

Steve Ash

My blog post on the Learning and Skills Group conference seems to have caused something of a furore, with a lot of debate both online and particularly offline – so much so that I feel it is worth devoting a little more time and space to my reasons for saying what I did, and to share some of the reflections I have had on the subject since.
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Beyond the template: putting storytelling back into the heart of learning

Posted by Steve Ash - August 4, 2010

Steve Ash

What have Star Wars, the BBC and a seminal work of comparative mythology got to do with scenario-based learning? Steve Ash describes the genesis of DCF, LINE’s new solution to the problem of creating hi-end, immersive learning at scale.

Story-based learning is a proven and powerful way to transfer knowledge, skills and behaviours. Generation Y is not alone in preferring this type of immersive learning: it has wide appeal across all age groups. In the past, scenario-based online learning has been expensive and time consuming to create, and difficult to design and develop in a scalable manner. The LINE Dynamic Content Framework (DCF) addresses these challenges, offering an innovative and cost effective approach to scenario-based learning. Read more…


Obscuring the view and missing the mark

Posted by Steve Ash - July 4, 2010

Steve AshSteve Ash, LINE’s Director of Sales and Marketing, reviews the day’s events at the Learning and Skills Group Conference.

It was a sunny day in London when around 400 people gathered at Olympia to take part in the Learning and Skills Group Conference – a free event for Learning Technologies 2010 delegates and Learning and Skills Group members. The summer conference is designed to explore the themes of the January conference in more detail.
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Next generation blended learning: getting better results from a richer mixture

Posted by Steve Ash - December 10, 2009

Viewpoint by Steve Ash & John Helmer

As the use of technology to enable and transform learning becomes more commonplace within organisations, e-learning is increasingly being asked to address the large-scale challenges that face organisations today. And it is rising to the challenge – with a greater diversity of learning programmes than was ever available before.
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