Many new faces… One Brammer identity

Business to business organisations rarely come up in everyday conversation – not to mention organisations that supply seemingly unsexy products like bearings, gearboxes and sprockets. So, it’s safe to assume that people in your average HR or training department haven’t been talking about Brammer Plc.

But they should. Brammer makes for a fascinating case study of a company that is quickly growing (organically and via acquisition) across Europe, with all of the logistical and cultural challenges that such an expansion entails.

Brammer today employs more than 2500 people across Europe in more than 300 locations in 16 countries. This pan-European scale makes them the only mechanical maintenance, repair and operations (MRO) distribution company in Europe able to offer a single source supply solution.

Brammer is constantly striving for consistency across the business and acknowledge that they will only achieve this through the power of the Brammer team.

Consider an induction programme not solely for a group of new employees but for newly acquired companies … in foreign markets. Or consider managing change in your organisation, but in 10 different languages. For Brammer, maintaining one cohesive identity and ensuring that the company operates in the ‘Brammer Way’ is the key to dealing with the dual pressures of increased turnover and profitability coupled with aggressive market expansion.

Every Brammer employee has access to a unique training profile on the corporate Learning Management System (LMS). From this staging point, employees can access a range of e-learning programmes that span company values and identity to sales training modules in the language of their choice.

In addition to the design, development and translation of e-learning programmes, Brammer uses LINE to produce cinema-style, high-impact presentations to energise their management teams and their sales force at annual conferences held across Europe.

Creative mixes of learning and communications programmes help to unify the company under the ‘One Brammer’ umbrella. Their commitment to employee development makes them one company the HR community should be talking about.