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	<title>LINE</title>
	<link>http://www.line.co.uk</link>
	<description>transforming business through blended learning</description>
	<lastBuildDate>Fri, 03 Sep 2010 08:57:02 +0000</lastBuildDate>
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	<language>en</language>
	
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		<title>BCS e-learning league table shows strength of technology- supported learning market</title>
		<description><![CDATA[John Helmer reviews the state of the technology supported learning market in reaction to the British Computer Society&#8217;s annual league table.
I was surprised, recently, to hear one of LINE’s clients tell me that the company isn’t seen, within his organisation at least, as an e-learning supplier. This is probably because LINE’s initial involvement with this [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/bcs-e-learning-league-table-shows-strength-of-technology-supported-learning-market/</link>
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		<title>On the front LINE of new technologies: Behind the scenes with the British Army, Radio 1 Newsbeat &amp; 20 iPads</title>
		<description><![CDATA[Nick Barker, Project Manager, at LINE gives his personal slant on the launch of an innovative iPad learning programme for the Royal Artillery.
I’d just delivered 20 iPads to the Royal School of Artillery at Larkhill Camp in Wiltshire. On each of these was an app which LINE had jointly developed with Major Rich Gill of [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/on-the-front-line-of-new-technologies-behind-the-scenes-with-the-british-army-radio-1-newsbeat-20-ipads/</link>
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		<title>A Guide to Authentic e-Learning by Herrington, Reeves &amp; Oliver</title>
		<description><![CDATA[A review by Ed Lines
For a book dedicated to the promotion of audience engagement and highly immersive scenarios, it is strange that A Guide to Authentic e-Learning is about as exciting as a party political broadcast. And like a lot of politicians, this book makes bold promises based on an insignificant amount of evidence.
The Guide [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/a-guide-to-authentic-e-learning-by-herrington-reeves-oliver/</link>
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		<title>The Future of Work by Richard Donkin</title>
		<description><![CDATA[A review by Tom Harrison.
The Future of Work, sequel to The History of Work by the same author, former FT journalist Richard Donkin, is about the changing face of work in the 21st century.
Donkin believes we are currently undergoing a revolution in the pattern of work every bit as profound as the changes brought by [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/the-future-of-work-by-richard-donkin/</link>
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		<title>Top down, bottom up or middle out?</title>
		<description><![CDATA[
My blog post on the Learning and Skills Group conference seems to have caused something of a furore, with a lot of debate both online and particularly offline – so much so that I feel it is worth devoting a little more time and space to my reasons for saying what I did, and to [...]]]></description>
		<link>http://www.line.co.uk/post/top-down-bottom-up-or-middle-out/</link>
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		<title>Is technology still a barrier to implementation? What major European business leaders have to say on multiplatform learning</title>
		<description><![CDATA[
Harriet Croxton reports from the LINE Zurich Forum event. European business leaders debate the barriers and enablers to mobile and multiplatform learning.
Earlier this month senior learning and development professionals from a number of major Swiss global corporations and national organisations met together at the LINE Zurich Forum. The Forum combines a fine lunch, thought-provoking presentations [...]]]></description>
		<link>http://www.line.co.uk/forum-reports/is-technology-still-a-barrier-to-implementation-what-major-european-business-leaders-have-to-say-on-multiplatform-learning/</link>
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		<title>Beyond the template: putting storytelling back into the heart of learning</title>
		<description><![CDATA[
What have Star Wars, the BBC and a seminal work of comparative mythology got to do with scenario-based learning? Steve Ash describes the genesis of DCF, LINE’s new solution to the problem of creating hi-end, immersive learning at scale.
Story-based learning is a proven and powerful way to transfer knowledge, skills and behaviours. Generation Y is [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/beyond-the-template-putting-storytelling-back-into-the-heart-of-learning/</link>
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		<title>Take the 4th Towards Maturity Benchmark Survey!</title>
		<description><![CDATA[
If you are responsible for implementing learning technologies in your workplace and are under pressure to accelerate their impact, then we invite you to get involved in the 4th Towards Maturity Learning Technology Benchmark.
The Towards Maturity benchmark survey is now considered the most comprehensive, independent and authoritative review on the use of Learning Technologies in [...]]]></description>
		<link>http://www.line.co.uk/post/take-the-4th-towards-maturity-benchmark-survey/</link>
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		<title>iPad learning and Training Transformation in Defence</title>
		<description><![CDATA[John Helmer reports on LINE’s contribution to the second annual Royal School of Military Engineering (RSME) Training Transformation Symposium
A great deal of interest has been generated within the defence sector by the UK Army’s recent unveiling of a LINE-developed learning app for iPad (see British Army takes the lead with new application for Apple iPad). [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/ipad-learning-and-training-transformation-in-defence/</link>
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		<title>Spain reign (and so does charity!) as LINE’s World Cup Sweepstake comes to a close</title>
		<description><![CDATA[
Spain’s hard fought victory over the Netherlands on Sunday signified not only the end of the World Cup, but also LINE’s World Cup Sweepstake. Paul Nebel claimed the top prize of £108.50 and generously pledged half of his winnings to charity. Kamelia Fattahi and Niyi Ademosu claimed second and third prizes respectively after their Dutch [...]]]></description>
		<link>http://www.line.co.uk/post/spain-reign-and-so-does-charity-as-line%e2%80%99s-world-cup-sweepstake-comes-to-a-close/</link>
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		<title>How Jaguar Land Rover embraced next generation learning</title>
		<description><![CDATA[John Helmer describes how LINE Communications helped the Dealer Training team at Jaguar Land Rover to grow towards maturity in technology-supported learning and communications.
With responsibility for 60,000 people throughout the world in 160 countries, the Jaguar Land Rover Dealer Training team has some formidable challenges on its hands.
Jaguar and Land Rover are both, individually, very [...]]]></description>
		<link>http://www.line.co.uk/post/how-jaguar-land-rover-embraced-next-generation-learning/</link>
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		<title>Obscuring the view and missing the mark</title>
		<description><![CDATA[Steve Ash, LINE’s Director of Sales and Marketing, reviews the day’s events at the Learning and Skills Group Conference.
It was a sunny day in London when around 400 people gathered at Olympia to take part in the Learning and Skills Group Conference – a free event for Learning Technologies 2010 delegates and Learning and Skills [...]]]></description>
		<link>http://www.line.co.uk/post/obscuring-the-view-and-missing-the-mark/</link>
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		<title>Take the LINE survey and win a free iPad</title>
		<description><![CDATA[
Do your learning and communications suppliers fulfil all your needs?
What benefits do you get from working with them?
What are the drawbacks?

Many of today&#8217;s organisations rely heavily on their learning and communications partners to drive business benefits from their technology investments. LINE is researching buyers attitudes to the supplier market in order that we can continue [...]]]></description>
		<link>http://www.line.co.uk/special-offers/take-the-line-survey-and-win-a-free-ipad/</link>
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		<title>Falling behind the curve</title>
		<description><![CDATA[John Helmer reviews the CIPD Learning and Development surveys 2007-2010 to see what they have to say about technology and learning
&#8216;E-learning is the learning and talent development practice that has increased the most, with six in ten (62%) organisations saying they use it more than in 2009.&#8217;
The CIPD Learning and Development survey has been an [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/falling-behind-the-curve/</link>
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		<title>100 years of m-learning innovation?</title>
		<description><![CDATA[Design Director, Andrew Joly, looks at the opportunities learning designers now have in creating learning for mobile devices and puts M-Learning in its &#8216;historical&#8217; context.
Design for Mobile Learning – where are we?
M-Learning. It’s the topic of so many learning articles and blog posts right now – quite a few of them on this blog. From [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/100-years-of-m-learning-innovation/</link>
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		<title>LINE’s iPad app wows the crowds at ITEC 2010</title>
		<description><![CDATA[ Keith Downes, Director, Defence Lead, assesses LINE’s presence at the largest Defence Training and Simulation Conference and Exhibition in Europe.

LINE has been exhibiting at ITEC, Europe’s largest Defence Training and Simulation Conference and Exhibition, for five years now, and I can honestly say that this was our busiest and best year so far. There [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/line%e2%80%99s-ipad-app-wows-the-crowds-at-itec-2010/</link>
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		<title>10 top learning Apps</title>
		<description><![CDATA[Ed Lines assesses the potential for learning with Apps on mobile devices and gives 10 examples that are changing the way we learn.
  
The App Factor
“There’s an App for that” is such a loathsomely catchy slogan from Apple, and it is quickly becoming an everyday quip for people in response to a friend’s wish [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/10-top-learning-apps/</link>
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		<title>Top tips for managing large-scale learning programmes</title>
		<description><![CDATA[As technology-supported learning loses its air of novelty and becomes business-as-usual for many large organisations, the scale and complexity of the individual programmes that companies in our industry are being called upon to address is increasing.
This scale hike can put serious strain on boutique operations used to dealing with rather limited programmes of e-learning content [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/top-tips-for-managing-large-scale-learning-programmes/</link>
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		<title>How mature is your learning culture?</title>
		<description><![CDATA[Steve Barden, Lead Consultant, kicks off a series of posts on what learning maturity means to organisations. By considering the factors that are fundamental to the way an organisation can define its position on the road to more effective learning; it is possible to highlight where there are drivers for change.
The last ten years have [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/how-mature-is-your-learning-culture/</link>
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		<title>What Gmail and the iPad have in common (and most LMS&#8217;s don&#8217;t!)</title>
		<description><![CDATA[
Paul Buchheit, probably best known as the creator and lead developer of Google&#8217;s Gmail, recently blogged that &#8220;If your product is great, it doesn&#8217;t need to be good&#8221;. His point is that really great products will start out by focusing on a small number of really important features, and not try to tick every box [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/what-gmail-and-the-ipad-have-in-common-and-most-lmss-dont/</link>
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		<title>Learning and Change: when what you need to know is in the room</title>
		<description><![CDATA[Irene Murphy, Organisational Development Consultant of LINE argues that learning and communications programmes need to deal with the human issues at an appropriate level of depth in order to get real results, whether they are face-to-face delivered or blended.


The brief, on the face of it, was clear. Here was a major financial institution, with serious [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/learning-and-change-when-what-you-need-to-know-is-in-the-room/</link>
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		<title>Free Consultancy Workshop</title>
		<description><![CDATA[Where on earth are you with Mobile Learning? Are your users tied to the desktop when they need to learn? Do you understand what is achievable? Let some of the sharpest minds in the industry help you understand the feasibility of delivering your learning and knowledge via mobile devices.
For a limited period we’re offering a free consultancy workshop on [...]]]></description>
		<link>http://www.line.co.uk/special-offers/free-consultancy-workshop/</link>
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		<title>Mobile comes of age</title>
		<description><![CDATA[Piers Lea, CEO of LINE Communications, gives the reasons why now is the moment for mobile learning and communications
To say that mobile delivery for learning and communications is a hot talking point at the moment is not to say a great deal. Mobile had been a hot talking point in e-learning circles for at least [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/mobile-comes-of-age/</link>
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		<title>Learning and Talent: the view from Brussels</title>
		<description><![CDATA[Sean Nugent reviews iVentiv’s Learning &#38; Talent Executive Knowledge Exchange, which took place 8-9 February 2010 in Brussels, Belgium.
iVentiv continues to run well organised events that attract industry leaders, a record of success that LINE has supported by sponsoring the event for the last two years. Delegates this time were from a wide range of [...]]]></description>
		<link>http://www.line.co.uk/show-report/learning-and-talent-the-view-from-brussels/</link>
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		<title>Video and change</title>
		<description><![CDATA[Gareth Jones, Lead Learning Consultant, describes how low-cost video can help in bringing techniques from change management to bear on the design of learning programmes.
Technology and innovation go hand in hand at LINE. But technology isn’t by any means the sole driver of innovation in our work with clients. Sometimes it plays a more indirect, [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/video-and-change/</link>
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		<title>Keep taking the tablets. iPad:flop or flyer?</title>
		<description><![CDATA[Gareth Jones, Lead Learning Consultant, gives his personal viewpoint on the usefulness or otherwise of Apple’s new iPad as a learning device.
The iPad has been described as the most talked-about tablet since Moses came down from Mount Sinai with a couple of stone ones bearing the Ten Commandments. But for the world of technology-supported learning, [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/keep-taking-the-tablets-ipadflop-or-flyer/</link>
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		<title>Learning Technologies 2010</title>
		<description><![CDATA[This year&#8217;s Learning Technologies exhibition and conference at Olympia was busier than ever, with the organiser reporting an estimated 50% increase in pre-registrations on last year&#8217;s show. Certainly the aisles seemed rammed (particularly around the LINE stand, gratifyingly). The exhibition has grown in size, of course, with the addition of the new Learning &#38; Skills event [...]]]></description>
		<link>http://www.line.co.uk/show-report/learning-technologies-2010/</link>
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		<title>E-learning trends for 2010</title>
		<description><![CDATA[Drawing inspiration from the world of classic rock, we bring you the e-learning trends for 2010: what up, what’s down &#8211; and what’s coming back for a second time around.
This isn’t completely a matter of personal prejudice.
We’ve taken as a starting point the Gartner hype curve, which charts emerging technologies as they ascend the Peak [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/e-learning-trends-for-2010/</link>
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		<title>Coming of Age: LINE at 21</title>
		<description><![CDATA[LINE is 21 this month. Piers Lea reviews 21 years at the helm.
LINE&#8217;s business today is about helping clients find their feet in a world where clever use of technology and learning innovation is critical to business success. As such, it&#8217;s salutary to look back at how we found our own feet as a company; [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/coming-of-age-line-at-21/</link>
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		<title>OE09: The Crisis of Understanding in L&amp;D</title>
		<description><![CDATA[Steve Ash and Sean Nugent review highlights from the 15th ONLINE EDUCA Conference on Technology Supported Learning &#38; Training.
Drawing over 2,000 delegates from 92 countries, Online Educa is one of the largest conferences in the industry calendar.
As such it can attract a roster of big hitting speakers, led this year by Lord Puttnam, who argued [...]]]></description>
		<link>http://www.line.co.uk/show-report/oe09-the-crisis-of-understanding-in-ld/</link>
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		<title>Case Study &#8211; Inter IKEA Systems B.V. save 1.5 Million Euros with blended learning programme</title>
		<description><![CDATA[Inter IKEA Systems B.V. (IISBV) is the owner and franchisor of the IKEA Concept. It licenses the creation of the home furnishing offer, authorises purchase and production rights, and franchises the IKEA Concept to 295 IKEA stores in 36 countries/territories. IISBV is the natural source of &#8216;know-how&#8217; for the whole IKEA organisation.

Inter IKEA Systems&#8217; approach [...]]]></description>
		<link>http://www.line.co.uk/case-study/case-study-ikea-save-1-5million-euros/</link>
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		<title>Is the supplier market stuck in a too-rigid model?</title>
		<description><![CDATA[Viewpoint by John Helmer
If you were to judge solely from the blogs, tweets and webinars of learning gurus, from the articles in trade magazines and from talks at conferences, you might believe that the mould has been broken in training. Surely we are now in a new world where learning is all technology-enabled, informal, networked, [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/is-the-supplier-market-stuck-in-a-too-rigid-model/</link>
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		<title>Next generation blended learning: getting better results from a richer mixture</title>
		<description><![CDATA[Viewpoint by Steve Ash &#38; John Helmer
As the use of technology to enable and transform learning becomes more commonplace within organisations, e-learning is increasingly being asked to address the large-scale challenges that face organisations today. And it is rising to the challenge &#8211; with a greater diversity of learning programmes than was ever available before.

Time [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/next-generation-blended-learning-getting-better-results-from-a-richer-mixture/</link>
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		<title>Free Consultancy Day</title>
		<description><![CDATA[Is your training giving you the results you need? Do you know what the outcomes are and are they aligned to your business strategy? Let LINE&#8217;s expert, experienced consultants work with you to help you evaluate your training and ensure that it&#8217;s delivering against the core strategy and organisational needs.

For a limited period we&#8217;re offering [...]]]></description>
		<link>http://www.line.co.uk/special-offers/free-consultancy-day-2/</link>
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		<title>Evaluation: Take a strategic approach</title>
		<description><![CDATA[Piers Lea explains why evaluation should be part of the strategy
In an earlier article published on the LINE website and in E-learning Age Magazine, we issued a call to action for organisations to contribute their stories and evidence of success. A call for our industry to focus on what has been achieved, and how it [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/evaluation-take-a-strategic-approach/</link>
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		<title>Case Study &#8211; How British Airways saved over £900,000 per year</title>
		<description><![CDATA[British Airways&#8217; Safety and Emergency Procedures division (SEP) is responsible for training new and existing cabin crew on aircraft layouts, systems and important feature locations required for flight. In order to get CAA certification to change aircraft types, cabin crew have to undertake a classroom training course and then wait for the aircraft type to [...]]]></description>
		<link>http://www.line.co.uk/case-study/how-british-airways-saved-over-900000-per-year/</link>
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		<title>Time to cut to the chase on Evaluation</title>
		<description><![CDATA[Donald Clark gives a personal opinion
The recent research report from the US Department of Education, Evaluation of Evidence-Based Practices in Online Learning is a landmark in learning technologies. At last we get a rigorous, well-scoped piece of research by top quality advisors, people like Richard Clark and Dexter Fletcher, which gives solid, empirical evidence for [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/time-to-cut-to-the-chase-on-evaluation/</link>
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		<title>A job like mine</title>
		<description><![CDATA[
Each month e.learning age talks to someone carving out a career in the industry. This month, Archana Venkatraman talks to Piers Lea.

Piers Lea, chief executive of LINE Communications &#8211; the learning and communications solutions specialist, says he has &#8216;a fantastic job&#8217; because he gets to deal with one of the largest learning issues in the [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/a-job-like-mine/</link>
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		<title>Compliance: don&#8217;t just tick it, think outside it</title>
		<description><![CDATA[If a job&#8217;s worth doing, it&#8217;s worth doing well.
As far as compliance learning is concerned, this old adage has probably never been more true. Organisations face serious consequences for failing to provide adequate training in compliance-related subjects – and too much compliance training is simply not up to the task.
This was amply demonstrated by the [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/compliance-dont-just-tick-it-think-outside-it/</link>
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		<title>Does compliance training do more harm than good?</title>
		<description><![CDATA[Donald Clark gives a personal opinion
This first anniversary of the credit crunch pushed 9/11 memories out of the schedules this autumn. In place of the usual sad scenes of that horrific event, we were treated to the stressed, distressed and finally disbelieving faces of a bunch of bankers in Brooks Brothers suits as they watched [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/does-compliance-training-do-more-harm-than-good/</link>
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		<title>Blended learning programme helps to deter &amp; detect fraudulent applications at Identity &amp; Passport Service</title>
		<description><![CDATA[A Towards Maturity employer story for the Next Generation Learning @ Work Campaign
IPS (Identity &#38; Passport Service) is an executive agency of the Home Office responsible for issuing UK passports and ID cards. The Agency builds on the strong foundations of the UK Passport Service (UKPS) to provide passport services and in the future, as [...]]]></description>
		<link>http://www.line.co.uk/case-study/blended-learning-programme-helps-to-deter-detect-fraudulent-applications-at-identity-passport-service/</link>
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		<title>Employee engagement: too important to leave to HR?</title>
		<description><![CDATA[In characterising Employee Engagement as a ‘challenge’ for HR, the MacLeod Review seems to be using the language of euphemism so beloved by that people-friendly function; which begs the question: is HR ‘challenged’ when it comes to Employee Engagement?
According to the Economist Intelligence Unit, quoted in the Report, engagement is exactly the type of people [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/employee-engagement-too-important-to-leave-to-hr/</link>
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		<title>&#8216;Not lack of rules but loss of values let them down&#8217;</title>
		<description><![CDATA[Report from LINE Zurich Lunch Forum
One immediate effect of the credit crunch as it bit last autumn was a call throughout the global community for stronger regulation of business. But are rules alone enough to prevent the corporate wrong doing that has beset companies like Siemens, MAN and Deutsche Bank both in Europe and the [...]]]></description>
		<link>http://www.line.co.uk/forum-reports/report-from-the-line-zurich-lunch-forum/</link>
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		<title>Has Mandelson got it right on employee engagement?</title>
		<description><![CDATA[Hold the front page: happy employees are more productive and more innovative. Hardly a shocker perhaps, but given the continuing need of organisations in today’s climate of globalisation and constant change to get better performance from all levels of staff and management, it’s surely worth focusing on what makes for a happy employee. The answer, [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/has-mandelson-got-it-right-on-employee-engagement/</link>
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		<title>Book Review &#8211; Embracing the Wide Sky – A tour across the horizons of the human mind by Daniel Tammet</title>
		<description><![CDATA[Review by Donald Clark
Daniel is an autistic savant, one of less than fifty worldwide that have ‘Savant syndrome’, with almost unbelievable mental abilities in maths and language acquisition, matched by weaknesses in social skills. In this, his second book, he tries to lay bare the workings of his own remarkable mind.

What I like about this [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/embracing-the-wide-sky/</link>
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		<title>Credit Crunch: Disaster or Opportunity?</title>
		<description><![CDATA[The following is a report from the latest of LINE’s Forum Dinners. These events bring professionals in Learning and Organisational Development together for knowledge sharing and debate. The question posed to the delegates at this event was:
Are organisations and e-learning vendors seeing problems or opportunities in this recession?

The discussion began by looking back at technological [...]]]></description>
		<link>http://www.line.co.uk/forum-reports/credit-crunch-disaster-or-opportunity/</link>
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		<title>Doom and gloom? How can we help?</title>
		<description><![CDATA[Piers Lea, CEO of LINE Communications, gives a personal perspective on how the e-learning industry can respond to current economic gloom. It means working together, so even if you don’t read this whole article please go straight to the last paragraph and take action now!

For me the big questions facing our industry are: What role [...]]]></description>
		<link>http://www.line.co.uk/post/doom-and-gloom-how-can-we-help/</link>
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		<title>Training in Defence</title>
		<description><![CDATA[Training in Defence is huge. It’s geared to constantly improving operational capability so that the UK’s armed forces are the best prepared in the modern operational theatre &#8211; which arguably they are.
 There is much in the news about budget cuts and the negative effects they have had on a number of equipment programmes (eg: [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/training-in-defence-temp-title/</link>
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		<title>The UK Border Agency</title>
		<description><![CDATA[The UK Border Agency (UKBA) is an agency of the Home Office. Formed in April 2008 (initially as a shadow agency) its aim is to improve the United Kingdom&#8217;s security through stronger border protection whilst welcoming legitimate travellers and trade. The Agency brings together the work previously carried out by the Border and Immigration Agency [...]]]></description>
		<link>http://www.line.co.uk/case-study/the-uk-border-agency/</link>
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		<title>Click by Bill Tancer</title>
		<description><![CDATA[Review by Donald Clark
Most books on the internet look at it from the outside, but Trancer is an expert in inside knowledge &#8211; &#8220;search data&#8221;. He harvests data on what people search for to predict trends. He uses searches on porn, pills, politics, dresses, bands, real estate and anything that takes his fancy. He&#8217;s the [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/click-by-bill-tancer/</link>
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		<title>E-Learning with a European Accent</title>
		<description><![CDATA[Etz isch fertig luschtig! – The party&#8217;s over! Many a time I hear this from the mouth of an exasperated Swiss parent on my local train as they try to bring order to their child swinging from the metal poles or climbing over the chairs.
The same phrase often comes to mind as I read the [...]]]></description>
		<link>http://www.line.co.uk/post/letter-from-zurich/</link>
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		<title>Starting out as a Learning Designer</title>
		<description><![CDATA[Looking back now, I realise I knew very little about e-learning when I joined LINE&#8217;s &#8216;Design  Academy&#8217; graduate development programme just eight months ago. I still don&#8217;t know how to capitalise it.
I had a worryingly empty desk (that has since been strewn with about a thousand post-it notes and papers), a blank and uninviting [...]]]></description>
		<link>http://www.line.co.uk/post/starting-out/</link>
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		<title>Web 2.0 and learning</title>
		<description><![CDATA[Donald Clark talks about how Web 2.0 is changing the way some of the most conservative learning organisations, like the Ministry of Defence operate.
What is surprising is the dominance of Web and Web 2.0 brands.
The verb ‘to google’ is now in most major English dictionaries and Google is easily the most popular access point for [...]]]></description>
		<link>http://www.line.co.uk/white-papers/web-2-0-and-learning-by-donald-clark/</link>
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		<title>Making e-learning a viable business tool</title>
		<description><![CDATA[Early adopters of e-learning faced many problems: poor uptake of courses, low completion rates, complaints about low levels of interactivity, difficulty of access to courses…While the situation has improved, there are still many challenges ahead.
Piers Lea and Patrick Dunn believe that for the e-learning industry to continue on its upward path, it must be more [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/making-e-learning-a-viable-business-tool/</link>
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		<title>Free Consultancy Day</title>
		<description><![CDATA[Getting started on employee engagement? Or stalled on an existing initiative? Let LINE’s expert, experienced consultants address your knottiest employee engagement and change management issues.
For a limited period we’re offering a free consultancy day to organisations of suitable scale to be used specifically on employee engagement and change management issues.
Employee engagement is fundamental to driving [...]]]></description>
		<link>http://www.line.co.uk/special-offers/free-consultancy-day/</link>
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		<title>Understanding the culture of e-learning</title>
		<description><![CDATA[Piers Lea, CEO of LINE, on the importance of seeing e-learning within a vision of learning which fits a company&#8217;s culture.
It is becoming generally accepted that in order for an e-learning strategy to succeed there are five main success factors &#8211; the five Cs: content, capability, cost, clients &#8211; and most importantly, culture.

It is becoming generally [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/making-e-learning-a-viable-business-tool-2/</link>
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		<title>Nudge by Thaler &amp; Sunstein</title>
		<description><![CDATA[Review by Donald Clark
Caused a bit of a fuss among policy-makers, and it certainly opens up an interesting debate on how one makes things happen in health, wealth and other human affairs. Whether it delivers the answers is another question.

The biggest problem with this book is the central concept. The very idea of a ‘nudge’ [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/nudge-by-thaler-sunstein/</link>
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		<title>A fairer procurement process for e-learning content: 30 recommendations</title>
		<description><![CDATA[Adopt this list to make the procurement process pain-free
Poor procurement can be the root cause of disaster in many projects. A dodgy start will ensure a dodgy conclusion. The trick is to get things right from the start.
With over 25 years in the e-learning industry, I&#8217;ve seen a lot of good and bad procurement. I [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/a-fairer-procurement-process-for-e-learning-content-30-recommendations/</link>
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		<title>IPS case study, proving the blend works</title>
		<description><![CDATA[You might think that &#8216;business impact&#8217; studies on learning interventions would be two-a-penny. We have private and public sector organisations investing in training interventions like never before, every manner of exhibition or conference with its pundits espousing the efficacy of technology, face-to-face, blended, mobile, etc – it should be easy to prove that training works! [...]]]></description>
		<link>http://www.line.co.uk/case-study/ips-case-study-proving-the-blend-works/</link>
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		<title>Improving audio in e-learning</title>
		<description><![CDATA[Several months back when a client came to us and asked, “Does audio in e-learning improve the learning process?” our initial reaction was that finding the research would be a no-brainer. Surprisingly however, finding the evidence-based research proved trickier than anticipated. In short, the answer is “Yes, it can improve the cognitive process” and the [...]]]></description>
		<link>http://www.line.co.uk/post/audio-in-e-learning/</link>
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		<title>10 language of learning pitfalls</title>
		<description><![CDATA[Professor Guy Claxton has been doing research into the use of language in learning. His findings are rather worrying. In one observational study, teachers were found to use the word &#8216;work&#8217; far more often than &#8216;learning&#8217; (98% to 2%). By simply shifting towards the language of &#8216;learning&#8217; (learnish) you can see a whole change in [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/10-language-of-learning-pitfalls/</link>
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		<title>Podcasts and learning</title>
		<description><![CDATA[Podcasting took everyone by surprise, as do many
consumer-led revolutions in technology. Led by the
exquisitely designed iPod, podcasting has talked its
way into the heart of the media landscape.
Donald Clark, Director of Strategy writes on the psychology, technology and production of podcasts.
Podcasting took everyone by surprise, as do many consumer-led revolutions in technology. Led by the exquisitely designed iPod, [...]]]></description>
		<link>http://www.line.co.uk/white-papers/podcasts-and-learning/</link>
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		<title>Letter from Zürich: Community and Technology &#8211; A European Perspective</title>
		<description><![CDATA[Not long ago an article in the Guardian caught my eye: apparently, the British are the most enthusiastic social networkers in the world after the Canadians, clocking in at 5.3 hours a month.
One reason we British spend so much time updating our profiles, poking our Facebook friends and loading our music onto MySpace is clearly [...]]]></description>
		<link>http://www.line.co.uk/post/letter-from-zurich-community-and-technology-a-european-perspective/</link>
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		<title>Social bookmarking and e-learning: The promise and the problem</title>
		<description><![CDATA[In 2008, European companies are expected to spend over 1 billion Euro on developing and procuring e-learning content. This investment will be fundamental part of workforce training across the continent &#8211; but there&#8217;s a problem: most of this investment will be &#8216;locked down&#8217; on Learning Management Systems (LMSs). The training is &#8216;locked down&#8217; because users [...]]]></description>
		<link>http://www.line.co.uk/post/social-bookmarking-and-e-learning-the-promise-and-the-problem/</link>
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		<title>Rapid development of e-learning &#8211; risks and opportunities</title>
		<description><![CDATA[Donald Clark and Andrew Joly point out that just like in all other industries, commoditisation brings both rewards and difficulties to customers.
Marx may have been wrong on many things but even modern economists agree that he was right in seeing that almost everything gets commoditised. E-learning is no exception.

The generic content market has been commoditised [...]]]></description>
		<link>http://www.line.co.uk/white-papers/rapid-development-of-e-learning-risks-and-opportunities/</link>
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		<title>Gadgets, Games and Gizmos for Learning by Karl Kapp</title>
		<description><![CDATA[Tools and Techniques for Transferring Know-how from Boomers to Gamers
Conference presentations are full of baby boomer versus gamer comparisons, but few do what Kapp does, in being specific about how one uses gamer ideas in learning. There’s much ‘talk’ about the use of this stuff in learning but Kapp does the detail. You’ll find yourself [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/gadgets-games-and-gizmos-for-learning-by-karl-kapp/</link>
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		<title>Partnership by design</title>
		<description><![CDATA[As learning initiatives grapple with ever more complex challenges, the supplier-buyer relationship needs to change.
The role of e-learning is changing. And with this change of role, a number of assumptions about how e-learning is designed and produced, and who produces it, are being swept away.
In the past, the great majority of e-learning and blended learning [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/partnership-by-design/</link>
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		<title>10 facts about learning that are scientifically proven and significant for training</title>
		<description><![CDATA[I&#8217;m often challenged by teachers and trainers to provide a list of useful pieces of scientific theory which can be used to change current practice, so here goes. (Note that I had real trouble whittling it down to just ten.)

1. Spaced practice
This is perhaps the most significant fact we know about learning, yet it is almost [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/10-facts-about-learning-that-are-scientifically-proven-and-significant-for-training/</link>
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		<title>Letter from Zürich: The Pitfalls of Speaking English</title>
		<description><![CDATA[Of course I should count myself lucky. Here I am, a native speaker of English, and so many of my major European clients use English as their business language, even for training. Sometimes though, despite my best efforts, I cannot seem to get my message across. My clients seem to be speaking another kind of [...]]]></description>
		<link>http://www.line.co.uk/post/letter-from-zurich-the-pitfalls-of-speaking-english/</link>
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		<title>PENS versus Podcasts &#8211; What&#8217;s the best way to publish e-learning content?</title>
		<description><![CDATA[Ian Leader and Paul Nebel look at the tools available for publishing e-learning content and propose an unlikely tool many of us use on a daily basis.
Before Apple&#8217;s iPod brought us PodCasting, there was no universally accepted way to get rich media content from the server where it was produced to the people or systems [...]]]></description>
		<link>http://www.line.co.uk/post/pens-versus-podcasts-whats-the-best-way-to-publish-e-learning-content/</link>
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		<title>Many new faces&#8230; One Brammer identity</title>
		<description><![CDATA[Business to business organisations rarely come up in everyday conversation &#8211; not to mention organisations that supply seemingly unsexy products like bearings, gearboxes and sprockets. So, it&#8217;s safe to assume that people in your average HR or training department haven&#8217;t been talking about Brammer Plc.
But they should. Brammer makes for a fascinating case study of [...]]]></description>
		<link>http://www.line.co.uk/case-study/many-new-faces-one-brammer-identity/</link>
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		<title>&#8220;New Kinds of Smart: Emerging thinking about what it is to be intelligent today&#8221;</title>
		<description><![CDATA[Piers Lea reviews a new report analysing what it means to be &#8220;smart&#8221;
Have you ever wondered about IQ and what it means?
I don&#8217;t think anyone has ever suggested that a high IQ and success in the workplace go hand-in-hand. But if so, how would you measure IQ?
And once you know the result of your IQ [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/new-kinds-of-smart-emerging-thinking-about-what-it-is-to-be-intelligent-today/</link>
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		<title>Holding up a mirror to organisations</title>
		<description><![CDATA[&#8220;There are two ways of spreading light: to be the candle or the mirror that reflects it.&#8221;
Edith Wharton (1862-1937)
LINE Communications consultant Irene Murphy reflects on how the company likes to challenge its clients to look in the mirror and inquire more deeply. The results are sometimes uncomfortable but always ultimately beneficial&#8230;
The brief for an e-learning [...]]]></description>
		<link>http://www.line.co.uk/post/holding-up-a-mirror-to-organisations/</link>
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		<title>The National College for School Leadership</title>
		<description><![CDATA[The National College for School Leadership offers opportunities to develop the potential of school leaders at every level and to enable their schools to work collaboratively with other schools. 87% of school leaders surveyed believe the National College for School Leadership (NCSL) is helping raise standards in schools – an increase on 2006. [Source: survey [...]]]></description>
		<link>http://www.line.co.uk/case-study/the-national-college-for-school-leadership/</link>
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		<title>Baby-boomer Military in face off with Generation Y</title>
		<description><![CDATA[Something’s worrying the military in the US and UK at the moment, and they’re right to be worried. Young people &#8211; the soldiers, sailors and airmen of the future &#8211; are individualistic, soaked in games culture (often military in nature), multitasking, culturally diverse, tolerant and open minded. This is Generation Y, the Millennials, unready for [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/baby-boomer-military-in-face-off-with-generation-y/</link>
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		<title>Dumbing Us Down By John Taylor Gatto (1992)</title>
		<description><![CDATA[Review by Donald Clark
Most parents have a sneaky suspicion that schools are hopelessly old-fashioned and deeply dysfunctional, but don’t quite know why. John Taylor Gatto was a teacher for 30 years and one of the top teachers in the US. He won numerous Best Teacher awards, but he left, seeing the whole system of public [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/dumbing-us-down-by-john-taylor-gatto-1992/</link>
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		<title>The Cult of the Amateur: How today&#8217;s Internet is killing our culture by Andrew Keen (2007)</title>
		<description><![CDATA[Review by Donald Clark
Every fresh paradigm has critics who hold on to the old paradigm by putting together every possible argument against the new. This is healthy and keeps us honest. So in line with the old adage of ‘keeping thy enemy close to you’ I bought the now infamous, anti-Web 2.0 book. I could [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/the-cult-of-the-amateur-how-todays-internet-is-killing-our-culture-by-andrew-keen-2007/</link>
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		<title>Everything is Miscellaneous by David Weinberger (2007)</title>
		<description><![CDATA[Review by Donald Clark
Where do you put a book like this in a library or bookshop? Weinberger, also co-author of The Cluetrain Manifesto, asks precisely these questions showing that traditional ways of seeing knowledge, like the Dewey Decimal System or physical classifications in bookshops, are constrained by the real world of atoms. It&#8217;s different in [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/everything-is-miscellaneous-by-david-weinberger-2007/</link>
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		<title>Evaluation by ROI Academy</title>
		<description><![CDATA[To get more tips and advice on training and evaluation issues, subscribe to 3C&#8217;s fortnightly newsletter Management Voice at www.3ctraining.co.uk/mvsubscribe.html or email
Evaluation by ROI Academy
Training is something we all have to do, yet in most cases we only have the vaguest idea of the impact it is having. The ROI Academy™, a division of 3C [...]]]></description>
		<link>http://www.line.co.uk/post/evaluation-by-roi-academy/</link>
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		<title>Open Source Software &#8211; How learning within your organisation can benefit</title>
		<description><![CDATA[Free and Open Source Software (FOSS) has been around since the 70&#8217;s but has been gaining significant momentum in the last ten years thanks to a number of high profile success stories. These include the Mozilla Firefox web browser, the Apache web server, the Linux operating system and the OpenOffice productivity suite.
FOSS differs from proprietary [...]]]></description>
		<link>http://www.line.co.uk/post/open-source-software-how-learning-within-your-organisation-can-benefit/</link>
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		<title>Podcasting &#8211; You never know where it might lead</title>
		<description><![CDATA[Nick Barker discusses the potential benefits of podcasting &#8211; even fan mail
There&#8217;s a saying: &#8220;Think of any word and you&#8217;ll probably find somewhere in the world named after it.&#8221; of course there are always exceptions to these things.
These days it could similarly be said: &#8220;Think of any subject and you&#8217;ll find a podcast on it [...]]]></description>
		<link>http://www.line.co.uk/post/podcasting-you-never-know-where-it-might-lead/</link>
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		<title>Ford of Europe: Case Study</title>
		<description><![CDATA[Ford of Europe needed to find a better way to train and communicate with its pan-European network of car dealers. It also needed to reduce training costs. Ford originally asked LINE to validate their strategy to create an online dealer learning and communications portal that would:

do away with the need for printing thousands of expensive [...]]]></description>
		<link>http://www.line.co.uk/case-study/ford-of-europe-case-study/</link>
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		<title>The Register (RSS)</title>
		<description><![CDATA[Because our developers need to keep up to date on what’s happening in their industry, The Register, the IT world’s equivalent to Reuters, offers various news feeds to suit their taste: applications, software, mobile, data, etc.
The RSS feed particularly geared for coders is a good recommendation for your developers. The feed gives you the latest [...]]]></description>
		<link>http://www.line.co.uk/post/the-register-rss/</link>
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		<title>Brandon Hall analysts&#8217; blogs</title>
		<description><![CDATA[One of the first stops we made in researching the benefits of audio in e-learning was Janet Clarey’s blog on the Brandon Hall site. If the research isn’t directly quoted here, you will more than likely find a snappy summary and citation of the primary source material. Also, the beautiful thing of Janet blogging as [...]]]></description>
		<link>http://www.line.co.uk/post/brandon-hall-analysts-blogs/</link>
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		<title>Towards a more e-confident learning environment</title>
		<description><![CDATA[As government spend on Information Communications Technology (ICT) in schools racks up, our politicians are keen to see if it has any effect on academic attainment, as defined by results in national tests and exams.

In recent years there have been numerous surveys designed to give information on the extent to which schools are developing the [...]]]></description>
		<link>http://www.line.co.uk/post/towards-a-more-e-confident-learning-environment/</link>
			</item>
	<item>
		<title>Predictions</title>
		<description><![CDATA[What did the experts say would be the emerging trends in 2007?
Ignoring Paul Gascoigne&#8217;s famous advice, &#8220;I never predict anything, and I never will&#8221;, several US pundits had a go at predicting the trends for 2007 in eLearn Magazine, published by ACM Inc. in New York.
Don Norman predicted the rise of successful education startups and [...]]]></description>
		<link>http://www.line.co.uk/post/predictions/</link>
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		<title>Beyond blended instruction: learning in the 21st century</title>
		<description><![CDATA[Piers Lea and Donald Clark on how our industry needs to be courageous in taking the next step and deft at encouraging those we work for to do the same.

Our industry needs to be courageous in taking the next step and deft at encouraging those we work for to do
Download the PDF article here - LINE [...]]]></description>
		<link>http://www.line.co.uk/viewpoints/beyond-blended-instruction/</link>
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		<title>Informal Learning by Jay Cross</title>
		<description><![CDATA[As befits a book on informal learning, Jay Cross takes an informal approach. Jay often sits in presentations at conferences blogging live as the speaker presents, and this book is really a super-blog, where Jay tell us stories about his experiences and encounters in companies, conferences and conversations. If you&#8217;re after a structured formal, here&#8217;s [...]]]></description>
		<link>http://www.line.co.uk/book-reviews/informal-learning-by-jay-cross/</link>
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	<item>
		<title>Accessibility &#8211; Considerations and best practise</title>
		<description><![CDATA[Capturing the relevant requirements early and specifying the solution(s) at commencement is critical to success in this area.
Overview
Over recent years accessibility considerations have become more prevalent for e-learning projects. This is partly due to legislation but also because of evolving standards and technology.
There are widespread views that accessibility considerations generally constrain e-learning projects technically, creatively, [...]]]></description>
		<link>http://www.line.co.uk/post/accessibility-considerations-and-best-practise/</link>
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		<title>A hard story to tell? Landing the brand: Using digital channels to deliver brand messages effectively</title>
		<description><![CDATA[Driving brand thinking through an organisation can be hard at the best of times. The language and ideas of branding agencies can seem distant and irrelevant to people trying to get on with the real work, with many feeling that it&#8217;s product that counts, rather than some kind of over expensive creative ideas that will [...]]]></description>
		<link>http://www.line.co.uk/post/landing-the-brand/</link>
			</item>
</channel>
</rss>
