BPP – Brand refresh
BPP Professional Education trains and publishes for more qualifications than any other company in the world. They approached LINE because they wanted to update their image and make their site much easier for people to navigate.
BPP had acquired a number of companies with existing cultures and distinct brands. Our job was to create a new brand which they could all identify with, whilst still allowing them to retain a sense of individuality.
“The LINE team led in-depth and constructive discussion about our brand; refining our own understanding of who we are and – perhaps most importantly – show how our brand promises might be received by our customers.” Chief Operating Officer, BPP
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