European business leaders say trust no barrier to Web 2.0 in organisations
Trust issues surrounding wikis, blogs and other Web 2.0 forms of communication should not delay adoption within organisations, according to European business leaders.
Delegates to a roundtable discussion organised by LINE, a leading provider of learning and communications solutions, on the theme of ‘Transforming learning in the 21st Century’, were strongly opposed to the idea that organisations should create specific rules to govern how employees use social media within the workplace. The ‘rule-heavy’ approach to corporate policy widespread in today’s business environment means there are ample policy guidelines about appropriate behaviour. Delegate participants agreed that these guidelines are sufficient to deal with any potential abuses of social networking sites used for learning and communication within organisations.
Attendees to the Zurich discussion, one of a series of Forum events held by LINE across Europe, represented a range of multi-national companies including Syngenta, Credit Suisse, UBS, Schindler and Ford of Europe. A further event is planned by LINE Zurich in November 2009, focusing on how businesses will use technology for learning and communication as we recover from the current downturn. Those interested in attending should contact Stuart Ogden, (stuart.ogden@line.co.uk, +44 (0)114-223-8550)
Ian Leader, LINE’s Managing Director for Central Europe said “Our Forum events always throw up interesting viewpoints that help to fuel debate and mutual knowledge sharing, and we know from the feedback that participants value them enormously. In mainland European in particular, face-to-face events of this kind hold a special place in complementing the online networking activities – through social media such as LinkedIn and Xing – that are such a prominent feature of our marketplace. The series of Forum events run out of Zurich demonstrates our ongoing commitment to supporting European businesses and I strongly recommend them to organisations in all sectors”.
