Product knowledge
Ford - ECO Technologies
Ford has recently developed a range of cutting edge ECO Technologies which reduce fuel consumption and carbon emissions. LINE developed a series of interactive animated ...
Ford - Ford Foundation
Building on the capability provided by the Ford Learning Centre, LINE also helped design, develop and deliver the 'Ford Foundation Strategy', an e-learning suite of ...
Volvo - Interactive Service
Volvo were looking to revitalise dealership staffs' ability to provide premium customer service. They commissioned LINE to develop two hours of online communications and e-learning ...
Volvo - Employee Induction
New employees get a taste of what life is like at Volvo through the stories of a wide cross-section of its employees around the world ...
a²om - Anatomy of a Crash
The a²om academy is a unique driving education programme that blends in-car training, web-based training, DVD and neuro-scientific exercises. By challenging young drivers' attitudes towards ...
Ford - Feel The Difference
'Feel the difference’ is a multimedia communications piece designed to drive the ‘Feel the difference’ brand message to Ford’s internal audience. LINE created a digital ...
Up-to-date product knowledge is essential for sales executives in a customer-facing environment. Traditional approaches to developing pages and pages of paper-based content are costly, with huge overheads for translation and localisation.
The pace of change is increasing in the car market, hybrid, electric cars and in-car technology meaning that both sales staff and technical staff have to have access to information, and won’t always know the answer.
We can help you use the latest technologies to provide product knowledge both to customer-facing staff and to customers themselves. We can help you deliver the key pieces of information in short, sharp easy-to-understand chunks. We can also help you align your content development strategies across each of the business sectors, for example marketing and training.
We’re already delivering this type of content, for example Ford technologies. If you’d like to find ways to deliver your product knowledge more effectively, why not give us a call?
